Before we book a nice holiday overseas, order a new pair of shoes, or try a new restaurant, most of us check reviews online. The reason is that reading reviews written by other customers who tried this website, booked that hotel or have dined in that restaurant may guarantee we’re not spending our hard-earned money for nothing. While some reviews may be a shot in the dark written by either too angry or biased people, others may very well be the final ingredient to our decision making.
The best reviews are the ones that offer a good understanding of a brand, a website, a product or a service. No matter the experience, a good review should always offer the kind of information invaluable to making a well-informed decision.
Reviews have a strong impact when it comes to smart shopping. Why? Because they ultimately create transparency between us and the businesses we buy from.
Why do people read reviews in the first place?
People take the time to dive in customer reviews for a few reasons:
- To learn if a website/brand/product is reliable
- To find out if what they want to buy is right for them
- To learn the pros and cons behind the brand or the purchase
- To find out more about the quality of the product
- To get an idea of how others perceive the website/brand/product
- To see if the product is worth buying elsewhere
With these in mind, it seems that sitting down and writing a review is a daunting task worth setting aside, right? Not necessarily. Writing a helpful review can take seconds. It’s only the information you include that really counts!
But, what’s in a good review?
Here are 5 tips to consider if you want to produce a great customer review.
Trim out the fat. Focus on the core. A good review should always include specific and relevant details.
People tend to relate to stories. While this doesn’t mean you have to craft a compelling J.K. Rowling-like tale, it’s best if you add details and help people identify with your situation. When did you take that trip? Is the location kids-friendly? Does that restaurant offer many vegan options? Does that website offer a PayPal payment option? If it’s a complaint or a compliment, make sure to lay out what is it that drove you to write a review. Was the customer service poor? Was your order late to arrive? Or perhaps, the company representative went through hoops to help you out? Did you receive an unexpected discount or perk from the staff?
Information can easily transform a mediocre review into a really helpful one with details like dates, location, products, shipping, staff, etc. Why, when, where. How fast was the service? Was the shipment on time or delayed? Was the product available? How helpful was the customer support in assisting you? Things like that matter for the next shopper.
Take a look at these helpful reviews:
Your review is YOUR experience.
According to research, people have a tendency to write reviews when the experience they have strikes an emotional cord. If the experience was bad, they will usually vent anger and frustration and strongly recommend steering away from that website or product. On the other hand, if the experience was above and beyond, customers will express their warm gratitude and recommendations. Either way, honesty is key.
Whether we write something out of outrage or contentment, we often tend to overdo it a little, which may spring out a farfetched review. So, whether you’re extremely displeased of utterly satisfied with your experience, keep it real.
A good review should always encompass the proper words and tone. You can be as honest and detailed as you can be, however, if you’re using profanity, immodest and irreverent words in any way, you’ll instantly lose your credibility. A review containing curse words, promotional jargon, ALL CAPITALS, gibberish and alike, is normally deleted or asked to be edited by the website it’s published on, so there is no getting away with this. To stay in tune with ReviewMaster’s Content Guidelines, click here for do’s and dont’s.
If you want your review to be helpful and outreaching, think about what you want to write. If you’re furious or stressed-out and need to lash out, better take a few minutes to organize your thoughts.
Check your spelling and grammar, write complete sentences and give exclamation points a rest!!!
Who knows who’s reading your review?
If you know your way around a specific niche like fashion, traveling, online shopping and insurance picking, express it when you’re writing reviews. Show your knowledge because it often goes a long way and people won’t normally doubt its veracity.
Just look at all the influencers out there crushing it on social media. They are defined by the number of their followers, readers and likes. Their posts and opinions generate a strong reach and you can easily achieve that with professionally written reviews that STAND OUT.
Use your real name, show your expertise, share your reviews on social media and widen your exposure.
Brands often scout the best reviews and contact their writers. Brand ambassadors often rise from brand advocates through reviews and recommendations. It’s a wonderful opportunity for you to level up and become an influencer. That is, of course, if you make sure to follow the previous tips of including relevant details, maintaining honesty and using proper language & tone.
5. Apply the why!
Good isn’t necessarily positive! But every good review should include the pros and cons to show the reason behind your liking or disliking your experience.
More often than not, overpraising or complaining is the automatic road we take when writing reviews. But good reviews take the higher road of addressing the other side of the story. People have learned to overlook reviews that aren’t useful to them. They recognize the fake ones and ignore the poor ones. If people read reviews to help them shop smarter, they will most likely focus on the ones that will be relevant to them. So, including the ‘why’ behind your review is important. It goes hand in hand with adding relevant details, being honest and maintaining a proper language.
For example, if you recently tried a new restaurant and couldn’t bare how slow the service was. By all means, explain that in your review. However, was the food any good? Was the waiter friendly? Even if you had an awful experience, show a little compassion towards the good to validate your review as an authentic one. This goes a long way eventually, even if people will decide to steer clear of that restaurant.
Over to you
Providing good online reviews is as crucial as ever because you wouldn’t believe how many shoppers rely on what you share before they buy. So, if you had an experience with a purchase, a product, a brand or a website you think is worth telling others about, write your review.